AP Style Tips for Getting More Publicity
If you needed to ask a favor from someone who speaks only Spanish, you’d ask in Spanish if you could, right? At the very least, you might learn enough Spanish to get your point across. Likewise, if...
View ArticleMarketing Lessons from the Hostess Twinkie
On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the...
View ArticleHow – and When – to Write a Press Release
If you’re trying to get publicity from traditional media, occasionally you may need to write a press release. Yes, you read that right, occasionally. Many PR firms and other marketers do rely heavily...
View ArticleTalk Radio’s One of the Best Values for Publicity
One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were...
View ArticleTips and Tricks for Book Promotion
For fiction and non-fiction authors, book promotion can be one of the most challenging and potentially frustrating parts of the process. It’s understandable, really. People who have the passion...
View ArticleDiana Nyad’s 3 Valuable Messages for Authors, Entrepreneurs
I cheered Diana Nyad’s amazing swim from Cuba to Florida last week, and I’ve been listening with exasperation as naysayers now question her accomplishment. The woman is 64. She swam 110 miles through...
View Article3 Marketing Lessons from a Master Copywriter
When a pioneer and leader in any field dispenses advice, I pay attention. Wisdom gleaned from decades of experience is a priceless gift. When that person is also a renowned marketing expert and...
View ArticleWhat’s Your Holiday Angle? 9 Ideas
I say it every year and I’ll say it again this year because it’s that important: The weeks ahead are a great time to promote your business, product, service or book because the media are hungry for...
View Article4 Marketing Must-Do’s for 2014
Top 4 Marketing Mistakes to Avoid in 2014 I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge...
View Article3 New Do’s for Marketing Your Book
Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and...
View ArticleYou Say You’re An Author, Not A Marketer? Think Again
Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the...
View ArticleHow – and When – to Write a Press Release
If you’re trying to get publicity from traditional media, occasionally you may need to write a press release. Yes, you read that right, occasionally. Many PR firms and other marketers do rely heavily...
View ArticleTalk Radio’s One of the Best Values for Publicity
One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were...
View ArticleTips and Tricks for Book Promotion
For fiction and non-fiction authors, book promotion can be one of the most challenging and potentially frustrating parts of the process. It’s understandable, really. People who have the passion...
View ArticleDiana Nyad’s 3 Valuable Messages for Authors, Entrepreneurs
I cheered Diana Nyad’s amazing swim from Cuba to Florida last week, and I’ve been listening with exasperation as naysayers now question her accomplishment. The woman is 64. She swam 110 miles through...
View Article3 Marketing Lessons from a Master Copywriter
When a pioneer and leader in any field dispenses advice, I pay attention. Wisdom gleaned from decades of experience is a priceless gift. When that person is also a renowned marketing expert and...
View ArticleWhat’s Your Holiday Angle? 9 Ideas
I say it every year and I’ll say it again this year because it’s that important: The weeks ahead are a great time to promote your business, product, service or book because the media are hungry for...
View Article4 Marketing Must-Do’s for 2014
Top 4 Marketing Mistakes to Avoid in 2014 I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge...
View Article3 New Do’s for Marketing Your Book
Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and...
View ArticleYou Say You’re An Author, Not A Marketer? Think Again
Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the...
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